For this shoot captured along the beaches around São Paulo, the idea was to let the elements speak for themselves: the wind, the sand, the light, and the natural movement of the fabrics. Under the artistic direction of Vinicius Gon and photographer Rafael Mudra, each image aims to capture a simple and spontaneous atmosphere, where the garment blends naturally into the landscape.
The central piece of this series is Lin Madeleine, a deliberately textured fabric that reveals its full richness through light and movement. Its lively, slightly irregular surface perfectly reflects the spirit of the Brazilian coast — free, natural, and without artifice.